With Close Reference to their recent releases, compare how Britney Spears and Sum 41 are marketed

Like all artists, Britney Spears and nucleus 41 belong to a record company. Here 3 departments look after them the artificer and Repertoire, Marketing and Production. The Artist and Repertoire( a+r) are responsible for signing the artist. The marketing department are responsible for advertizing the artist. The production company are responsible for organizing recording and songs for release. practical ways the Marketing department can use the Media for advertising include television, radio, posters. They also use a subtle way of using the artist themselves. Britney belongs to Zomba Records and inwardness 41 belong to Britney has matured as artist over the years. At the beginning, she was a schoolgirl. This was reflected in her video Hit Me Baby One More metre She was dressed in school uniform. Although attracting pre teens as her primary audience, she was attracting young men (15-20). She has maintained her primary audience throughout her career and as my analysis go out tell y ou, increased her secondary audience.Following a break from her career to make a film Crossroads, she re-launched her career as an adult, moving remote from school uniform. Her album release Britney opened new doors for Britney and new fans. Her album cover featured her sitting on a stool, crouching forward. With the low cut fade she was wearing, this position revealed quite a lot of Britneys chest area. She held wrists facing the camera. This suggests she was flirting with men. She was wearing a crucifix necklace, which suggests she is trying to maintain her virginal reputation that she previously had. Heavy Eye-Makeup is worn, similar to that of Brigitte Bardot, a 60s icon. This attracts men as she is shown to take pride in her appearance. Her hair is tousled over her chest, hinting that she isnt as clean cut as previously thought. The back cover is featuring Britneys face repeatedly reflected over the cover. This gives the effect that she is everywhere. The eye makeup is still worn. Yellow lights are shown, possibly to reflect circumspection on to Britney.Previously, Britney modelled for Sketchers Footwear Company. She featured in a poster that was completely opposite to the image given in the album cover. Her she appeared normal, down to earth. As this was an ingathering to young girls, she worn clothes they could relate to, jacket, jeans and the trainers she was advertising. She still wore makeup but not as much as she wore in the album cover shoot.Sum 41s image is completely different to Britneys. Their album features a more personal touch with what appears to be handwritten track lists and Polaroid photos. This makes the audience feel as though the album has been made for them personally. Dark colours are used, this reflects the bands image of a hard rock band. Sum 41s image has not changed as much as Britneys.In conclusion, Britney is marketed more two audiences where Sum 41 appear to be marketed for the same type which is skaters and rock fans. B ritney appears to be more interested in her fans, maculation Sum 41 arent really bothered what anyone thinks and are more concerned making music and having fun. Finally, record companies are responsible for the artists image. Record companies use media for advertising and will have too as the public opinion of artists change when the media portrayal of them changes.